World Trademark Review Global Leaders 2022

Hitomi handles patents, copyrights, trademarks, trade secrets, and other IP-related matters in multiple business sectors, including IT, life sciences and healthcare, machinery, food, fashion, environment and energy, entertainment, financial services, and e-commerce. Ms. Iwase’s expertise encompasses all forms of IP transactional work, both cross-border and domestic, including licensing, strategic alliances, joint development, and asset transfers, as well as various types of IP disputes, including patent/trademark infringement litigation. Hitomi also assists clients in anti-counterfeiting and in the development of IP portfolios and prosecution strategies. Hitomi regularly advises clients on emerging legal issues relating to the latest technology, such as IoT and artificial intelligence (AI), as well as on complex system-related transactions and disputes over such transactions. In the area of data privacy, Hitomi provides extensive advice on data protection and privacy compliance, including on establishing global compliance systems and incidents such as data breaches. Hitomi also advises on related areas such as e-commerce, advertising, and consumer protection.