Latest Trends and Legal Issues in Sports Business: Session 7 - Latest Trends in Sponsorship

He understands and solves his client’s essential needs and challenges by leveraging his extensive domestic and international connections in the sports and entertainment field as well as his experience gained during secondment to the business side of a domestic sports management company.
He has assisted numerous companies in the area of Sports Digital Transformation (data business, sports betting, fantasy sports, NFT, sports tokens) and is experienced in cases involving a wide range of legal issues at the intersection of sports and technology. He is also the
Representative Director of the Council for Sports Ecosystem Promotion, an industry organization that aims to industrialize sports using digital transformation, etc., and is well versed in the latest trends and issues in the industry both domestically and internationally.
He was also selected as a finalist for Young Lawyer of the Year (Law Firm) in the ALB Japan Law Awards 2024, sponsored by Asian Legal Business (ALB) and Thomson Reuters.

Miki Tsubono is a LPC partner and the head of our Sapporo Office. He established our Sapporo office in April 2023 and has supported clients mainly in Hokkaido.

Leveraging the extensive and specialized skills of over 900 professionals at Nishimura & Asahi across 22 offices in Japan and abroad, he offers comprehensive business law services tailored to each client’s specific needs. His experience encompasses a broad range of business law areas including M&A, general corporate, finance, corporate crisis management, restructuring and insolvency, dispute, competition law, intellectual property law, information law, labor law, and wealth management.

Recently, he has handled numerous projects in the GX/energy and agribusiness sectors in Hokkaido, including business development, investment, and corporate/project finance.

He has extensive experience in M&A transactions including cross-border transactions and carve-out transactions as well as business succession transactions in Hokkaido.

He also has experience working for a new business development division of a Hokkaido company and provides services related to general corporate matters including daily legal consultations, support for contract drafting and review, business decisions, and general meetings of shareholders, as well as company internal training.