Video Game & Esports
We provide end-to-end legal support for M&A, fundraising, IP licensing, disputes involving patents, copyrights, unfair competition, likeness and publicity rights, contract matters, and regulatory compliance (including lobbying) in the video game and esports sectors. We are backed by deep knowledge and extensive practical experience.
Nishimura & Asahi has long provided comprehensive legal support to the video game industry across a wide range of practice areas. Game companies now face a more complex legal landscape, including digital platform-specific regulations, data privacy restrictions, and monetization related rules.
In response to the increasing demand from international game companies navigating Japan’s highly developed and complex regulatory environment, we established a cross-functional practice group led by lawyers with deep knowledge of the video game sector. This enables us to provide seamless, one-stop support for M&A, fundraising, IP licensing, disputes involving patents, copyrights, unfair competition, likeness and publicity rights, contract matters, and domestic and international regulatory compliance.
We have supported a broad range of stakeholders in the esports sector since the industry’s earliest stage. We have contributed not only to individual client matters but also to wider policy efforts including regulatory reforms, promoting the sustainable growth of the esports ecosystem in Japan. Tokyo partner Yuki Matsumoto received the Contribution Award at the Japan Esports Awards, becoming the only legal professional honored in this category.
