City of Yokohama: Agreement with Nissan Motor Co., Ltd. on Naming Rights for Nissan Stadium & Other Facilities
Nishimura & Asahi advised the city of Yokohama on a naming rights agreement with Nissan Motor Co., Ltd. [TSE:7201] for the following facilities in Yokohama, Kanagawa Prefecture, Japan:
- Nissan Stadium (Official name: International Stadium Yokohama)
- Nissan Field Kozukue
- Nissan Water Park
The team was led by Tokyo partners Yuji Shiga, Hironori Inagaki, with support from Tokyo associate Masayuki Obata.
People
He understands and solves his client’s essential needs and challenges by leveraging his extensive domestic and international connections in the sports and entertainment field as well as his experience gained during secondment to the business side of a domestic sports management company.
He has assisted numerous companies in the area of Sports Digital Transformation (data business, sports betting, fantasy sports, NFT, sports tokens) and is experienced in cases involving a wide range of legal issues at the intersection of sports and technology. He is also the
Representative Director of the Council for Sports Ecosystem Promotion, an industry organization that aims to industrialize sports using digital transformation, etc., and is well versed in the latest trends and issues in the industry both domestically and internationally.
He was also selected as a finalist for Young Lawyer of the Year (Law Firm) in the ALB Japan Law Awards 2024, sponsored by Asian Legal Business (ALB) and Thomson Reuters.
Yuji’s practice includes a wide range of M&A, investment, and joint venture transaction, etc. involving a Japanese company and a foreign company / investment fund; in that transaction, he represented both parties through successful completion of the transaction. With his seasoned experience of acquisition matters by foreign investment funds, he advises numerous Japanese listed and unlisted companies on activism matters. He has received accolades from his clients that (i) he is very pragmatic and proactive (ii) he always gives a good, commercial view of the bigger picture around a situation with deep understanding of his client and (iii) he has an ability to ‘put himself in his clients’ shoes. He is also active in the Firm’s Asia practice such as India, China, Taiwan, Singapore, Indonesia and Vietnam.