CMA Issues Greenwashing Guidance for Fashion Brands

On September 18, 2024, the Competition and Markets Authority in the UK ("CMA") issued compliance guides titled “Green claims in fashion - Guide to help businesses follow the consumer law” and "Complying with consumer law when making environmental claims in the fashion retail sector" (collectively, "Guidance"). The Guidance applies the principles set out in the CMA guidance on environmental claims on goods and services ("Code"). The Guidance is intended to help ensure shoppers looking at environmental claims in fashion can trust that the claims they see are appropriate and not misleading. The Guidance provides all fashion brands with practical examples and a clear understanding of what they can and cannot do when it comes to making environmental claims about their fashion products....To read the full article, please see the PDF file

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